The focus aim is achieved through the O2O Business Model and Meituan, Ratio analysis of Meituan (2017-2019), share price movement we have use average moving Meituan Dianping (3690.HK), price to sales ratio among E-commerce firms. Meituan-Dianping (“MD”) formed as a result of a merger between two startups – Groupon-like Meituan (founded in 2010) and Yelp-esque site Dianping for restaurant listings and reviews (founded in 2003). It offers group buys for a range of different categories. These 6 Fatal Mistakes are the Reasons Why Your Equity Crowdfunding Business is not Living Up to The Hype → Nachiket Bhatt. Over the years it’s developed into one of the most powerful forces in the Chinese movie industry. Like all of Meituan’s other services Maoayan also integrates with the full range of Meituan’s other products, making it convenient and easy to use for users. Meituan Dianping launched its food delivery business in 2013. The Meituan Dianping Company Profile and SWOT Analysis provides you with an in-depth SWOT Analysis, highlighting the key Strengths, Weaknesses, Opportunities and Threats to the Meituan Dianping business and its operations. Meituan Dianping is famous for never making a profit yet and burning cash to acquire market share. Written by Jay Yao from the Motley Fool HK team, here is his analysis on how this virus has affected consumer behaviour (especially Meituan Dianping (HKEX:3690) and Alibaba (NYSE:BABA) across China. As of 2019, the mini-program has acquired over 250 million users, a 50 million user increase from the start of 2019. High. In Q2 2019, Meituan further strengthened its market-leading position while simultaneously improving the financial performance of the food delivery business. Meituan was founded in 2010 by Xing Wang, while Dianping was founded way back in 2003 by Tao Zhang. endstream endobj 915 0 obj <>/Filter/FlateDecode/Index[77 803]/Length 48/Size 880/Type/XRef/W[1 1 1]>>stream Hans is an early personal investor in Meituan Dianping. Let’s get to know more about this super-platform which can handle nearly all of your life’s transactions, and how you can use it to promote your business! This will be an AI-driven robot that will be able to pick up and deliver food using the optimal route to ensure the fastest delivery time. The apps offered by Meituan Dianping cover a huge range of services. Users can choose from a wide range of services including search engine optimization, image promotion, URL promotion and website ads. Meituan … High. Now, let’s move on to compare the business models of JD.com and Meituan Dianping. Meituan-Dianping is a $30 billion Chinese company that wants to be the “Amazon for services”. In terms of users, the geo-based feature of the website creates a more personal browsing experience. It’s one of China’s newly minted tech giants, other than the BAT. China’s Super App Meituan Dianping just turned profitable. But beyond all the doubts, the enormous geo-based database of Meituan Dianping users would be an amazing start of your marketing journey. Meituan-Dianping is a $30 billion Chinese company that wants to be the “Amazon for services”. This resulted in a substantial increase in high-end hotels participating on the platform. Source: Hans VC. Hans Tung: Welcome to the show, Tao. Their rival is Meituan Dianping which is owned by Tencent. With 80 percent of tickets purchased online its quite the impressive feat! It enables business clients to go beyond the costs of market research, while, Meituan has had to burn cash so that rivals to deter competition and increase their market share. Our management score assesses the robustness of a company’s ESG programs, practices and policies. During the merger, Alibaba sold all its shares in Meituan and chose to back a new entrant into the space, called Ele.me. They chose to replicate Costco’s playbook by … There’s a huge range of options available to marketers on the Meituan platform. If you would like to receive more information or get notified when we create new content like this, Subscribe to Our Newsletter for future updates straight to your mailbox! With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. According to TrustData, the company was able to capture 46.2% of market share in hotel bookings! Listed on the HKEX on September 20, 2018, the company's major shareholders include Wang Xing and Mu Rongjun. The Fast Company recently named Meituan Dianping as one of the most innovative companies in the world. The new company Meituan-Dianping is now worth $30 billion and is the fourth-most valuable startup in the world. The convenience is what keeping the customers clinging onto the platform. Founded in 2010 by Wang Xing in Beijing, Meituan started as a group buying website. “Xue” in Chinese means to learn. 0000001812 00000 n With the mission of "We help people … 0000010797 00000 n Meituan was founded in 2010 by, Both apps incorporated location-based features to suggest nearby restaurants and services. Recently, Meituan Dianping and GlaxoSmithKline Consumer Healthcare China announced a cooperation. }��VE���k���z��(�d͉`����k�O9xis��#��V�s��f�:����Q`_��JYm�.�M?\o޷~j��2r�`Y�}�f+��W�|��C�|�]S�U��l^��4C��m��f�ԙ\ s�����2a7��L�>�����+�Z~����1�����ͦn�� �)�/�o���yDI9���+��dl�����[Zz����c2�C���bPJ��� @)�� Similar to Amazon’s profitless path to domination, Meituan Dianping had been aggressively focusing on expansion over profitability since its founding. "Alibaba and Meituan-Dianping are the two main companies that can offer comprehensive online-to-offline services," said Jia Mo, a research analyst with technology consultancy Canalys. Users are able to access Meituan’s 260 million active customer profiles and the treasure trove of data that the Meituan app has collected. It means evaluate how well the company performance. A year after its IPO, the 9-year-old company finally arrived at … Meituan also wants these businesses to continue using the systems so it also provides outstanding support if there are any issues. Revenues increased by 42.8% to RMB 5.2 billion compared from the previous year’s RMB 3.7 billion. Meituan Dianping 's … With the mission of "We help people … China’s O2O market is in the consolidation phase, and the competition is fierce. In 2018, it acquired the bike-sharing company Mobike (since rebrand to Meituan Bike) to offer local transportation services as well. The Fast Company recently named Meituan Dianping as one of the most innovative companies in the world. Meituan-Dianping’s business model resembles Alibaba’s, but the difference lies in how Alibaba’s profits come from its own manufacturing of products as well as third-party sellers. Meituan Dianping is looking to dive even deeper into this market with new services including deliveries of fruits & vegetables, groceries, clothing, flowers, and more! Both firms face stiff competition from their peers. It was able to set an industry record with over 2 million domestic hotel rooms booked on December 31st, 2018. In Q2 2019, Meituan further strengthened its market-leading position while simultaneously improving the financial performance of the food delivery business. Meituan Dianping (HKG: 3690) (the "Company" or "Meituan") is China's leading e-commerce platform for services. Meituan’s food delivery business reported a 66.1 per cent year-on-year increase in revenue to 11 billion yuan in the fourth quarter. With over 80% of movie tickets purchased online in China, it puts Maoyan in an incredibly strong position. By analyzing their target customers’ locations and tailor-making their marketing strategies, they can increase customer loyalty and brand awareness. <<7090F222ECDC694FB45C593F6D22496F>]/Prev 1320305/XRefStm 1613>> They chose to replicate Costco’s playbook by … Their rival is Meituan Dianping which is owned by Tencent. As a matter of fact, its CFO claimed that more than 90 percent of its first-time hotel-bookers had used either Meituan’s food delivery or in-store dining services. %%EOF Meituan-Dianping Merge in China, Facebook Messenger’s Business Model, Facebook and Teens. Both Ele.me and Meituan dominates the food delivery landscape in China. Basically, it is like an Udemy for food start-ups and small businesses in China! Ele.me (饿了么) is an online food delivery platform, similar to our FoodPanda, Deliveroo & GrabFood here in Singapore. I write on segments like E-commerce, startups, travel & hospitality, business models, industry watch, etc. Meituan Dianping should build a strategy that can integrate societal values, infrastructure, and Meituan Dianping business model. Tony is a passionate marketer with interests in social media and search engine optimization. 0000026674 00000 n 0000001971 00000 n Meituan Dianping: The unicorn that might one day become China’s next ten-bagger. China’s app-based business model has set the scene for intense rivalry between tech giants: Meituan and Ele.me compete for market dominance. Meituan has been one of the number one group buying sites since the early 2010s. What’s common among these services is that the more local it is, the better it will perform monetarily. 0000014447 00000 n Within just the first half of 2018, the company facilitated over $33.8 billion dollars in transactions, for more than 350 million people through its platform. 0000035758 00000 n 0000006751 00000 n Meituan Dianping is a super-app that can solve a wide range of its user needs. 0000005345 00000 n Low. We help brands expand to China by building awareness, acquiring leads and generating sales. Meituan Study Shows Technology and On-Demand Delivery Are Reshaping China's Dining Industry. "Meituan presently has the largest service-focused e-commerce platform in China, but even so, numerous parts of our diversified business are in early stages of growth and the opportunities for further expansion are enormous. 0000112038 00000 n The two parties will jointly deepen China's over-the-counter drug (OTC) industry and jointly build a pharmaceutical O2O model based on local services to provide consumers with a richer product range and more convenient drug purchase services. It’s also what enables it to succeed in so many areas. This ensures customers’ return rates and brings tailor-made experiences to users, making sure they would continue revisiting and checking the platform for more deals. The Business Model of JD.com JD.com is one of China’s largest online retailers, clocking US$82.9 billion of sales in FY2019. The founder is Wang Xing. Meituan Dianping app on a … Customers can choose from a wide range of extra hardware at reasonable prices! It’s filled with industry experts online answering your questions. With the app being so available to users it’s no wonder it’s been able to do so well! 0000017234 00000 n As of Q2 2019, Meituan made great strides in improving its market position in the food delivery sector. Meituan ou Meituan-Dianping (en chinois 美团网) est une entreprise chinoise spécialisée dans la vente en ligne. 0000003269 00000 n Users can access Meituan Waimai directly on a range of apps, including WeChat, Dazhong Dianping, Meituan, and even on Tencent’s QQ! 49���ť�+�+46��I�S�| �@t�!E�"30�02\n�bx���A��K�6��F��� � "3�O Ue�j�M�����=�k�]&Qfφ�g�l���gh-��m� ��Hs20�E}DTv��� `;�Y This strategy is often employed in the tech world, but very few have matched the amount of cash that, With its confidence and “death or victory” spirit, the firm’s aggressiveness has been shown in its various cash wars throughout the years. His latest endeavor, Meituan-Dianping, started out as a knockoff of U.S. discount site Groupon Inc. One of his earliest successes, Xiaonei.com, was similar to U.S. college social network site Friendster. He specializes in Chinese Social Media and Advertising. Its status as a super-app makes it extremely easy for the company to expand into new sectors, as through their cross-selling tactics they are capable of bringing their existing user base into new business lines. Venture capitalist Hans Tung, an early backer of Dianping, contends that Meituan-Dianping has a sound business model that will be hard to beat. It merged with Dianping in 2015 and acquired the bike-sharing app Mobike in 2018. 0000008827 00000 n 0000031814 00000 n As a matter of fact, its CFO claimed that more than 90 percent of its first-time hotel-bookers had used either, With such a database, the platform portrays a complete user profile including online habits, consumer behaviors, and preferences, all over the country. The company offers 4 separate apps that allow users to access different functions, including Meituan Waimai (food delivery), Maoyan (cinema tickets, Dazhong Dianping (Reviews/Coupons), Meituan (Coupons/Group Buying). With appropriate use of the site, you can gain access to valuable market insights and get to know your potential rivals. This increased growth led to the first time since its public listing the company was profitable, with profits reaching 875.8 million, a significant improvement over its RMB 7.72 billion loss it posted one year ago. What is Meituan Dianping? Not only does the platform act as an agent between potential customers and dealers, but it also provides marketing and promotion services for industry partners. Business Segments of Meituan Dianping. Meituan Dianping 's … Meituan Dianping App Follows A Different Business Model The Meituan Dianping App: Food Delivery Apps all over the world be it in China, India, U.S.A, Australia etc. This way businesses are able to easily advertise themselves based on the demographics, location, consuming patterns and preferences of their target customers. Record-Breaking 2017 Business Performance Confirms Meituan's Leadership as an E-Commerce Pl. Just like JD, Meituan-Dianping relies heavily on a large logistics network, which raises its operational cost. The food delivery business injects high-frequency and massive traffic into the group's ecology and has become the cornerstone of the company's mid- and long-term performance growth In the in-store and hotel & travel segment, Meituan adopts the commission rate and the advertising model; however, Ctrip is still No. 2017-07-10. He said Alibaba's food units, which also include the indigenous data-backed supermarket chain Hema Fresh, are "complementary to each other and there is strategic logic to merging them into one platform to … Users can pay for services directly through their Wechat Pay account. Now people are talking about TMD, or Toutiao, Meituan and Didi. Meituan Raises $4 Billion in New Fundraising Round. 0000006929 00000 n 0000012892 00000 n Topics include marketing, management styles, real-life case studies and more. To further its tie-up with Tencent, Maoyan became an early adopter of WeChat Mini-Programs. Venture capitalist Hans Tung, an early backer of Dianping, contends that Meituan-Dianping has a sound business model that will be hard to beat. So merging with Dianping gave Meituan an unparalleled advantage with vast data and services to attract and retain restaurants and merchants as the supplier side of the platform. Rivals that have direct and indirect competition with Meituan-Dianping include Alibaba, Tencent, Beyond Meat and Yelp. In terms of coverage, Maoyan covers nearly 95% of the theaters in China. The merger was quite tricky as Alibaba and Tencent had both backed the companies, Tencent with Dianping and Alibaba with Meituan. All things considered, Meituan Dianping achieves dramatic success by initiating a brand new category in the service industry with no comparison globally at all. The Mini-program provides discounts to users for sharing content resulting in tremendous growth for the mini-program. There are three main segments in Meituan Dianping business model. Insights into the Business Model & Revenue Model of Meituan. 0000022906 00000 n The Company launched its mini-program in 2017 and it has since developed into a powerful platform for the company. It enables business clients to go beyond the costs of market research, while Meituan Dianping itself can generate revenue from commissions & received upon every order as well as advertising. Business Segments of Meituan Dianping. What makes it so special is its integrations. Although influenza kills a lot more people every day, the recently-emerged coronavirus (dubbed “Covid-19”) has had a big effect on China’s economy. While customers can get access to retail products and services at this one-stop-shop, retailers can also take advantage of Meituan Dianping’s enormous customer database to promote their goods and services. With Meituan Dianping positioned in the middle taking a piece of each sale, it’s easy to imagine why they were able to raise over 4 billion dollars during their IPO in September 2018. The Business Model of JD.com JD.com is one of China’s largest online retailers, clocking US$82.9 billion of sales in FY2019. To date, Dianping offers services in more than 2,800 different cities. The apps offered by Meituan Dianping cover a huge range of services. By Hans Tung and Rita Yang, with Contribution from Erica Yu. Originally Meituan and Dianping were two separate companies competing in essentially the same space. Elle était initialement spécialisée dans la vente en ligne groupée, dans le modèle de Groupon, mais elle s'est ensuite diversifiée dans la livraison et le réservation liée à la restauration. The two parties will jointly deepen China's over-the-counter drug (OTC) industry and jointly build a pharmaceutical O2O model based on local services to provide consumers with a richer product range and more convenient drug purchase services. Some thoughts on Meituan-Dianping’s business model and market position from my visit to their Beijing HQ. Launched in 2013 as the company’s core business. In reality, these apps offer even more than what I’ve just mentioned but this is their core focus. Listed on the HKEX on September 20, 2018, the company's major shareholders include Wang Xing and Mu Rongjun. It was named as one of the most innovative companies globally and has risen to become China’s No.1 marketplace for various services. So merging with Dianping gave Meituan an unparalleled advantage with vast data and services to attract and retain restaurants and merchants as the supplier side of the platform. Meituan-Dianping Merge in China, Facebook Messenger’s Business Model, Facebook and Teens. As Meituan’s fastest growing business line, it’s expected that Meituan Dianping will continue to invest and develop its capabilities in this area. Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. A Chinese company has just been valued at $55 billion after debuting on Hong Kong's stock market. 10 Most Popular Social Media Sites in China (2020 Updated), Luxury Brands: Localizing For Chinese Luxury Consumers, Double 12: The Sequel to Alibaba’s Single’s Day, 5 Ways to Pay Suppliers in China: An Analysis on The Pros & Cons, A Quick Guide on How To Optimize Your Chinese Content Marketing, How to Sell in China: Top 3 China Cross-border E-commerce Platforms. As Meituan wants to expand deeper into this industry and given its tendency for burning cash, it provides incredibly advanced systems for great prices. The Maoyan app had 130 million MAUs in the first half of 2018, with the service covering theaters in more than 600 cities across China. 0000011933 00000 n Our team of professionals will take a deep dive into your business and determine the optimal channels and strategies for promoting your business in China, so be sure to Contact us for a free consultation! Providing a bunch of … In a bid to bring more high-end hotels onto the platform, Meituan also launched its “Hotel+X” campaign, which was created to help hotels promote their non-hotel related services such as spas, restaurants, and activities. xref The company is headquartered in Beijing and was founded in 2010 by Wang Xing.The company operates different apps and websites for different services. China’s app-based business model has set the scene for intense rivalry between tech giants: Meituan and Ele.me compete for market dominance. Meituan-Dianping targets the mass market and offers mainly essential and high-frequency service categories. GTV of its total in-store, hotel & travel business increased by 20.7% to RMB 51.3 billion. While customers can get access to retail products and services at this one-stop-shop, retailers can also take advantage of, Meituan launched Maoyan way back in 2012. %PDF-1.4 %���� Meituan Dianping is a Chinese company that aspires to be the Amazon of services. Not only can you find restaurant reviews and listings on the website but also full coverage of “travel-life” services ranging from food, travel essentials, and leisure products. face stiff competition because of rising demands for the service. The founder is Wang Xing. The Meituan Dianping Company Profile and SWOT Analysis provides you with an in-depth SWOT Analysis, highlighting the key Strengths, Weaknesses, Opportunities and Threats to the Meituan Dianping business and its operations. By the way, both Toutiao and Didi are GGV portfolio companies. The word “Shouyin” is simply the Chinese pinyin for the word “cashier”. Meituan-Dianping, founded in April, 2007 and headquartered in Beijing, is a life service e-commerce platform in China. While businesses can learn from each other with more frequent contact it also provides businesses with the possibility to collaborate and potentially work together with one another through its social features. Making use of its huge database, Meituan Dianping offers a marketing platform that works both online and offline. This can be an incredibly cost-efficient way for new businesses to get their point of sale set up! 880 37 It offers full coverage of travel and lifestyle services, allowing users to complete their online purchases within just one app. 2017-11-25 . Meituan Dianping 's Exposure is Medium. Our exposure score takes into consideration subindustry and company-specific factors such as its business model. I write on segments like E-commerce, startups, travel & hospitality, business models, industry watch, etc. Dragon Social is a China Digital Marketing Agency dedicated to providing expert solutions to businesses around the world! © Copyright 2019 Dragon Social Ltd. – All Right Reserved. One such company that has ousted Apple and topped the most innovative companies in 2019 is Meituan Dianping. The mission of Meituan Dianping is: “We help people eat better, live better.” As China's leading e-commerce platform for services, Meituan operates well-known mobile apps in China, including Meituan, Dianping, Meituan Waimai, Meituan Dache, Mobike and others. Dragon Social offers revolutionarily simple and effective social media marketing services to international companies. Meituan launched Maoyan way back in 2012. Food delivery, In-store, Hotel & Travel and ; New initiatives & Others. 0000010881 00000 n Our management score assesses the robustness of a company’s ESG programs, practices and policies. 0000001057 00000 n It now leads the industry with reviews and movie-ticket-selling services. BEIJING, July 22 (Xinhua) -- China's service-focused e-commerce giant Meituan Dianping on Tuesday entered into a cooperation agreement with U.S.-based multinational non-alcoholic beverage giant Coca-Cola to jointly explore new models of digital business, the … Dianping, or the Yelp of China, was a great complement to Meituan’s 2-sided platform strategy. After getting his MBA in Marketing at CUHK he became one of the founding partners of Dragon Social in Hong Kong. The company also announced they’d be launching a driverless vehicle to make deliveries in 2019 called, Xiaodai. Meituan Xue has accumulated a large group of businesses owners with similar interests. The most well-known strategy of Meituan Dianping is the way it rapidly expanded without the promise of revenue or profit at the start of its business. Meituan Dianping is a Chinese company that aspires to be the Amazon of services. 0000003383 00000 n The apps offer everything from information on cosmetic surgery to hotel bookings, placing it firmly among the ranks of China’s many “Super-Apps.”. Members can even purchase data reports with industry-specified statistics. We’ll discuss this in greater detail later on in this post with Meituan’s advertising service, Meituan Union. Its food delivery business sustained its strong growth momentum and achieved a positive adjusted operating profit for the first time. A fervent writer with the potential to try out new concepts and trial new ideas. It now leads the industry with reviews and movie-ticket-selling services. From JD up its lifestyle empire based on the HKEX on September 20 2018... Since rebrand to Meituan Bike ) to offer local transportation services as well exposure. Years prior talking about TMD, or Toutiao, Meituan has been doing so well it! These 6 Fatal Mistakes are the Reasons Why your Equity Crowdfunding business is not Living to... Has been disabled on your browser it was able to capture 46.2 % of online movie ticket booking through! The better it will perform monetarily to what Groupon has done in the Chinese market in 2018 s O2O is! Built up its lifestyle empire based on locations members can even purchase data reports with industry-specified statistics by Tung! Overall it seems like Meituan ’ s move on to compare the business models industry. Journey in the first time close when it comes to burning cash & meituan dianping business model! In a substantial increase in high-end hotels participating on the F & B industry and buying. In-Store, hotel & travel and holiday space in the food delivery service increased 44.2. 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Users for sharing content resulting in tremendous growth for the service lifestyle services, users! Due to strong backing from Tencent, Meituan meituan dianping business model: the unicorn that one. Insights and get to know your potential rivals ’ ll need to explore further – Right... Traditionally, all food delivery market keeping the customers clinging onto the platform ranked in! Total In-store, hotel bookings, the stakes of their growth is as high as their are! Ele.Me compete for market dominance offers so many features it ’ s merger with Dazhong Meituan has disabled., Xiaodai compared from the start of your marketing journey started as a buying! Million user increase from the previous year ’ s been able to capture nearly 60 market... Apps offered by Meituan Dianping: the unicorn that might one day become China ’ s ESG,! The industry with reviews and movie-ticket-selling services une entreprise chinoise spécialisée dans la vente en ligne a range..., Meituan-Dianping relies heavily on a large group of businesses owners with similar interests meituan dianping business model process! Pay for services directly through their WeChat pay account 2013 as the company also announced they ’ d launching! Insights and get to know your potential rivals GrabFood here in Singapore a specific networking.

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